New Roots

MANUFACTURED IN CANADA

A Canadian Legacy of Quality and Innovation

At New Roots Herbal, our commitment to your wellbeing drives everything we do. As a family-owned leader in natural health that’s made in Canada, we set new industry standards for quality and innovation in supplements and vitamins.
Global Presence

New Roots Herbal products are available in over 9,700 stores worldwide, reflecting our commitment to accessible natural-health solutions.
Manufacturing and Rigorous Testing

Our state-of-the-art manufacturing facility in Western Québec ensures the highest level of quality control, while our onsite independently managed ISO 17025–accredited laboratory guarantees that every product meets the strictest standards of identity, purity, and potency.
Expert-Driven Formulations

Our team of naturopathic practitioners and doctors carefully reviews clinical studies to develop formulations based on real scientific research.
Premium Ingredients and Advanced Delivery

We prioritize consumer health needs by sourcing therapeutic ingredients, such as medicinal mushrooms with validated beta-glucan content, and employing advanced delivery methods, like enteric-coated probiotics, to maximize effectiveness.

A Mission Rooted in Personal Experience

Our journey began with a personal mission. After witnessing his mother’s unmet health needs, our founder and owner Peter Wilkes was determined to find a better way. In 1977, he opened a natural-supplement store co op in Alberta, and by 1985, he launched New Roots Herbal, dedicated to creating the purest, most potent supplements possible.